Ajman Tourism launches impactful roadshow to Egypt

Ajman [UAE], December 14: The Ajman Department of Tourism Development (ADTD) announced today the commencement of an impactful roadshow to Egypt, led by Director-General Mahmood KhaleelAlhashmi.
Commencing from 13th to 14th December 2023, this strategic initiative aims to heighten awareness about Ajman's significance and its diverse array of tourist and cultural offerings, fostering key partnerships with leading companies in Egypt's tourism sector.
The ADTD's delegation is set to engage in meaningful discussions with prominent Egyptian tourism agencies. The agenda includes the signing of strategic agreements and memorandums of understanding, marking a pivotal moment to strengthen collaborations and showcase ongoing efforts to elevate Ajman's tourist attractions.
Throughout the campaign, Al Hashmi will underscore the ADTD's unwavering commitment to achieving balanced and comprehensive development in line with Ajman Vision 2030. Emphasis will be placed on economic, social, cultural, and environmental aspects to promote sustainable tourism.
The roadshow efforts will spotlight Ajman's standout tourist destinations, including its pristine beaches, coastal areas, and museums. The focus is on enhancing the visitor experience, with significant cultural landmarks such as the Ajman Museum, Masfout Museum, and Beit Rashid Al Khader having undergone renovations. Notably, Ajman celebrated the inauguration of the Zoya Health Wellbeing Resort, catering to medical tourism, and contributing to expanding the agricultural area in the Al Zorah Natural Reserve to boost ecotourism.
Egypt holds a pivotal role as the fifth-largest source market for Ajman, with Egyptian visitors contributing to 7 percent of total tourism since 2021. This underscores the robust and sustainable ties between the two countries, as evidenced by a notable 8 percent growth in the Egyptian market during 2023 (from the third quarter to the beginning of the year) compared to the same period in 2022.
The evolving tourism relations between Egypt and the United Arab Emirates underscore a significant partnership, fostering cultural exchange and communication. The tourism sector serves as a vital conduit, increasing awareness of the rich history and diverse culture in both Egypt and the Emirates, thereby stimulating tourist movement between the two nations.
The roadshow in Egypt stands as a testament to the Ajman Department of Tourism Development's dedication to cultural enrichment and the promotion of sustainable tourism. With an eye toward continued success and innovation, the department aspires to further solidify its role as a leader in the global tourism landscape.
Source: Emirates News Agency