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The Legend Shophouse: Where commercial architecture blends with the rhythm of refined living.

Feb 09, 2026

Hanoi [Vietnam], February 9: Located in the heart of Van Phuc City, The Legend Shophouse opens up a high-class living and business model. The architecture is designed to facilitate commerce, elevating it to a refined lifestyle.
Architecture opens the way for trade.
The Legend Shophouse was conceived with a clear philosophy: architecture should not only be for aesthetic enjoyment but also to create a genuine commercial flow. Every design detail is geared towards optimizing business potential and increasing long-term value.
Located in the heart of Van Phuc City, with over 10,000 residents and 3,000 existing businesses, The Legend Shophouse holds the rare advantage of a high-class commercial product. Its four-frontage location, directly facing Nguyen Thi Nhung Boulevard, allows each shophouse to become a focal point for all business activities. This is the fundamental element for the formation of high-end commercial streets with sustainable profitability potential.
Inspired by classic European style, the project features wide facades ranging from 7 to 10 meters, high arched doorways, exquisite moldings, and high-end finishing materials. The ground floor is designed as an open space with high ceilings, suitable for flagship stores, showrooms, restaurants, or luxury service brands. Meanwhile, the upper floors are organized as separate spaces, offering both residential and administrative functions. This architectural style has proven its value over centuries on famous shopping avenues in Paris, Milan, and Vienna.
In particular, the private basement for each unit not only solves the parking problem but also elevates the service standard for high-end customers - a key element in luxury business models.At The Legend Shophouse, while the ground floor is a bustling commercial hub, the upper floors offer a completely different world: a sophisticated, luxurious, and private living space. This is the design philosophy that The Legend Shophouse pursues: living in the heart of a thriving city while maintaining complete privacy.
The living experience here also lies in the ecosystem of amenities designed like a miniature city. From the European-style arched balcony, you can gaze out over the 3.4km riverside park and Marina Royal yacht harbor. Enjoy the musical fountain at Southeast Asia's leading plaza, stroll along the European-style pedestrian street, shop at the 30,000 m2 shopping mall, or have fun, relax, and dine at Nguyen Thi Nhung commercial street
Source: Thanh Nein Newspaper