Bare Bones Collective turns Ganesh Chaturthi's 'Morya' chant into an interactive campaign for BigBasket
Sep 25, 2026
Mumbai (Maharashtra) [India], September 25: Creative agency Bare Bones Collective transformed one of Ganesh Chaturthi's most instinctive traditions into an interactive brand experience for BigBasket with the Morya Meter; a giant modak fitted with a functioning decibel meter that invited Mumbaikars at Carter Road to shout "Morya" and compete to see who could register the loudest response.
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