Back Where it Began: Provogue Reunites with Fardeen Khan for 'OGs Ka Comeback'
Aug 04, 2026
Mumbai (Maharashtra) [India], August 4: Provogue, one of India's most-loved fashion brands, today announced the launch of 'OGs Ka Comeback', a digital campaign that reunites the label with actor Fardeen Khan, the face who helped define an era for the brand. Few brand-ambassador partnerships from the early 2000s are remembered as fondly as Provogue and Fardeen Khan. Khan's effortless style and Provogue's contemporary attitude became one of Indian fashion's most recognisable collaborations. Nearly two decades later, the partnership returns as the relaunched brand begins its next chapter.
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