Aadyam Handwoven collaborates with Konkona Sensharma to bolster its efforts on handloom craftsmanship and artisan livelihoods
Mar 06, 2026
Mumbai (Maharashtra) [India], March 6: Aadyam Handwoven, the corporate social enterprise from the house of Aditya Birla, proudly announces its collaboration with acclaimed actor and filmmaker Konkona Sensharma. Working closely with weaver communities across Bhuj, Bhadohi Mirzapur, Gadwal, Kashmir, Pochampally, Varanasi, Angara, Pulagurtha and Venkatagiri, Aadyam Handwoven was born from a deep respect for India's enduring handloom traditions. With a vision to create a self-sustaining ecosystem for artisans, the brand co creates with them each season by blending international design perspectives with time honored techniques.
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