India's Protein Gap: A survey by LocalCircles & Country Delight Reveals 60% of Urban India is Protein deficient
Feb 05, 2026
New Delhi [India], February 5: Nationwide survey finds 71% of consumers are willing to switch to more affordable protein alternatives.Country Delight, India's leading fresh and clean-label dairy and kitchen essentials brand, has commissioned a nationwide study with LocalCircles, India's largest community and consumer pulse platform, to understand urban India's protein awareness and consumption patterns. The extensive study gathered over 2,07,000 responses from consumers across the top 25 metro and urban districts in India, making it one of the most comprehensive surveys on the subject. The findings highlight an urgent need to improve protein literacy and access to affordable protein sources among Indian consumers.
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