Urvashi Rautela Fronts UNDRESS -- India's Luxury Intimatewear Brand for Men
Aug 29, 2026
New Delhi [India], August 29: UNDRESS, a new Indian luxury intimatewear brand for men, has announced the nationwide launch of its debut collection and campaign, fronted by actor and fashion personality Urvashi Rautela. Priced between ₹799 and ₹1,399, the thirteen-style debut collection enters a market where men's underwear has traditionally been built around comfort, utility and functionality. UNDRESS intends to occupy the whitespace beyond them: intimacy, desire, bold design and confidence. Built around the proposition "Intimatewear for Men. Designed by Her. For Him.", UNDRESS starts with a provocative cultural observation -- women have long been expected to make an effort when dressing for intimacy; why shouldn't men?
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