AI Has Not Killed SEO -- It Has Raised the Bar, Says Digital Markitors
Feb 27, 2026
New Delhi [India], February 27: Since Google began rolling out AI Overviews to hundreds of millions of search users, panic has quietly spread through marketing departments across India and beyond. Click-through rates on some queries have shifted. Zero-click results are more common. And in boardrooms, the question keeps coming up: is it still worth spending on SEO?
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