Urban Indians Set to Spend More This Festive Season, But on Fewer Things: Saarva Study
Oct 01, 2026
New Delhi [India], October 1: Urban Indian consumers are entering the festive season ready to spend, but with sharp focus, according to the Festive Outlook Study 2026 by Saarva, a consumer insights and strategy firm. The survey of 1,000+ urban consumers, conducted in September 2026, found that 77% expect to spend more than in a regular month, while only 2% expect to spend less.
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